The ATP (Association of Tennis Professionals) and Emirates, the world’s largest international airline, today announced the significant renewal of their global premier partnership, solidifying one of professional tennis’s most enduring and recognizable collaborations until 2030. This extension, building on a relationship that began in 2013, underscores the shared commitment to the growth and global reach of the sport.
Under the renewed agreement, Emirates will maintain its prominent presence as Premier Partner and Official Airline of the ATP Tour. This includes showcasing premium hospitality at nearly 60 ATP tournaments across six continents each season, ensuring its signature net branding remains a familiar sight for millions of fans worldwide. The airline will continue to benefit from extensive marketing rights and high-value brand visibility, solidifying its broad footprint in tennis.
A new and noteworthy addition to the partnership, commencing in 2026, will see Emirates become the ATP’s first-ever umpire sleeve patch partner. This initiative further strengthens Emirates’ long-standing association with sport officiating across its major sponsorships, which include renowned organizations like the NBA, ICC, World Rugby, EPCR, and SailGP.
Daniele Sano, ATP Chief Business Officer, expressed his enthusiasm for the renewed partnership. “Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. It speaks to the strength of our relationship and everything we’ve built together,” Sano stated. “Right now, the Tour is in a really exciting place. We’re seeing record attendance, growing commercial interest, and real momentum across the board. We’re proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.”
Boutros Boutros, Emirates Executive Vice President, Corporate Communications, Marketing and Brand, echoed this sentiment. “The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport,” he remarked. “Through exceptional hospitality and strategic on-ground activations at the world’s most prestigious tournaments, we’re strengthening engagement with our loyal customer base to remain top-of-mind. We’re committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint.”
Beyond extensive digital and social channel leverage, Emirates will also embark on a dedicated activation program, collaborating directly with players on digital promotions to integrate some of the sport’s biggest stars into its brand campaigns. The ATP Tour’s impressive reach connects Emirates with a billion global viewers and 5 million on-site fans annually, highlighting the synergistic global reach of both the sport and the airline.
This renewed commitment to the ATP Tour complements Emirates’ existing and proud sponsorship of all four Grand Slam tennis tournaments: the Australian Open, Roland Garros, Wimbledon, and the US Open, cementing its position as a leading supporter of professional tennis globally.
